Session #4. Distribution Drivers

Distribution Drivers will show you how to scale both quality & quantity links to make sure your content + SEO ultimately produces an ROI at the end of the day. I’ll walk you through which strategies and tactics to use at which times, and how to avoid the common pitfalls that sabotage most well-intentioned, but unsuccessful link building campaigns.

DISTRIBUTION DRIVERS

• Why most content investment is wasted (and how to fix it before you even start creating it)
• Need more of a focus on external links and shares

5 REASONS WHY MOST MARKETERS SUCK AT BACKLINKING

• What are you already good at? How do you scale those things?

1. Thinking you don’t need any active link building
   1. when you’re somewhere in the middle, you need active link building
2. Leaving links to chance (vs. systemizing success)
   1. in the most competitive spaces (where the money is), you’ll need 100s of links to get things to rank well, so don’t leave it to chance!
3. Squandering resources on low leverage tactics
   1. don’t spend your time crappy tactics, ignore the 0-30 range (ignore low quality domains), to differentiate yourself in the eye of search engines look for 30-90+ with outreach, editorial, partners or ethical pay (high quality domains, build connections at scale)
4. Using the wrong tactics for the wrong kind of links
   1. More scale? Cold outreach tactics typically work onlower DR sites only
   2. More quality? The tactics needed for DR 80+ sites and NOT cold (and mostly warm)
5. Scattergun approach vs. leverage (double down on 2-3)
   1. You don’t need 77 link-building strategies, be aggressice and systemize 2-3 tactics and do it well

1) Low quantity, low quality

• all good tactics executed poorly won’t work regardless
• it’s not worth buying a guest post for a cheap amount
• guest posts aren’t dead! but…crappy execution is!
• private blog networks still exist (and sometimes work), second or third tier link-building can work but in the long term, it’s not sustainable
• if a competitor has 50K RDs and 7M backlinks, it’s probably a PBN approach and very low quality backlinks

2) Low quantity, high quality